Consumer

Consumer marketing is changing, todays' shoppers are inundated with advertisers messages and have developed many tactics for avoiding then, from the spam/Junk mail folder in their email inbox to the fast forward button on PayTv DVR services such as Foxtel IQ.

Social media has evolved the traditional marketing cycle from not only building awareness, stimulating trial and driving customer loyalty but also providing a platform to enable consumers to become brand champions and become involved in the brand, developing a place for them to have a conversation not only about the brand but with your brand.

New technology has changed the dynamics of the consumer conversation and brands now need to embrace these tools available to provide an avenue for consumers to continue to engage and interact with your brand.

Many of these activities an easily be integrated into your existing workflow and staff structure and provide a compelling ROI proposition. Bottom line if it's not improving YOUR bottom line it's not worth doing.

Areas include:

• Social Media workshops and training
• Review of existing marketing activities and opportunities to leverage into new areas
• New Product Launch
• Idea generation
• Digital marketing strategy
• Customer loyalty programs

Projects:

• Workshop to brainstorm ways to integrate social media activities into new product launch strategy to leverage existing spend in ATL campaigns to broaden awareness and increase sales.
• Social media activity plan for small vineyards to work together to inform, excite and inspire consumers to not only visit their vineyards and create new sales but to generate awareness amongst a new audience.