Bio

Rachel de Sain is a Digital Industry pioneer, having worked around the globe in the  sector for over 13years. Working with Consulting giants Accenture in the UK and Scandinavia on one of the first mobile internet applications for the financial sector in ’99 and moving onto lead teams to develop world first mobile product’s and services for companies such as T-Mobile and MTV Networks in which she became Director of Mobile Content for the international group rolling out their “made for mobile” TV production methodology and successful business processes to all MTV channels across the globe including Asia, Europe, the UK and here in Australia and NZ.

Moving back “downunder” 6years ago Rachel has undertaken Senior management positions with ACP Magazines and with Sensis (Yellow Pages, TradingPost etc).

Branching out to set up her own Digital Consulting business, Flaxworks in 2009, focusing on working with organisations to understand how to take advantage of the opportunities new media and technologies provide, by developing strategic roadmaps, business requirements and proposals as well as change management plans to migrate businesses into a 2.0 world and beyond.

Rachel has spoken about her experiences and knowledge at a range of international conferences on Digital media, Digital marketing, Mobile and eHealth here in Australia as well as across Europe and the UK.

For many years Rachel has witnessed technology and it’s application in everyday life evolve from nice to have, to must have and she is passionate about the role emerging technology such as mobile and social media, will play in making life easier for all sectors of society, with a particular focus on Healthcare.

Rachel is a clinical lead with NEHTA (National eHealth Transition Authority) and member of the Consumer Reference Forum as well as holding board positions with Vic ICT for Women, HISA (health Informatics Society of Australia) and recently stepping down as Vice President of AIMIA (Australian Interactive Media Industries associations), she is also a member of the IIBA (International institute of Business Analysts).

“I first met Rachel while working at Vodafone Group, we worked together on the launch of MTV's first European Mobile TV & Video channels. At that time Mobile TV was relatively new and Rachel already had a great deal of experience both in terms of content and technology. These services where launched to a very short deadline as both simulcast and loop channels, the formats originally introduced by Rachel are still in place today. I have no hesitation in recommending Rachel, she has a proven track record of delivering new mobile and digital services."

Mark Bamber, Mobile TV & Video Operations Manager, Vodafone Group 
 

“I have known Rachel for 10 years or so during her various mobile-related roles. Rachel is a highly intelligent and astute individual who is focused on getting results. An action-oriented and experienced campaigner, she knows what it takes to get new and innovative digital / mobile services off the ground.” 

Serge Van Dam, Head of Marketing, M-Com